TARA GERAGHTY

Our campaign message for V-day celebrates a woman's independence and the empowering act of buying a traditionally male-given/male-pleasing gift for yourself, with your own money, per your own taste.

Based on our brand values of female empowerment and self love, and based on the femme marketing trend of resonating with millennial women through "girl power" messaging - our social campaign message for V-day involves celebrating a woman's independence and the empowering act of buying a traditionally male-given/male-pleasing gift for yourself, with your own money, per your own taste.